I recently joined a group that works with Direct Response Advertising. I don't know why I didn't do this earlier, because my background fits pretty well.
I was a full-time on-air personality for years....then was a a radio advertising salesman, sales manager, and station manager. Work included much time with advertisers creating copy and promotions that sold products and services. And I eventually owned an AM/FM radio station.....so I know the importance of making a profit.
Then I moved to the financial services industry. Life insurance, they say, is a tough sell! But I've made a living with it, probably because I tell the truthful story about the benefits for your family, and benefits which you may not know about. It's the same approach I take when writing copy.
Want a sample? Let me know. Radioorv@aol.com.